Specialised Courses –
Digital Services

Learning objectives

• Ability to evaluate the value proposition of OTT distribution vs traditional broadcast model
• Follow a systematic approach to conduct market research
• Understand how to define, design, and monetise an OTT offering across devices/platforms
• Assess the organisational change required (process, systems, staff) to move to an OTT model and develop an Organisational Readiness Transition Plan

Course duration: 2 days

Attendee number: 20

Attendees: Broadcasters/Broadcasting Organisations and Sporting Associations

Note : This course is aimed at professionals in the broadcasting industry or are familiar with the basics of broadcasting.

The session will explain the changing face of digital media and gives you the tool to evaluate and select the most effective OTT strategies for TV content.

Course content

Part 1: Evaluate the value of an OTT offering

• Review traditional broadcast model, monetisation tactics, and future projections
• Review Case Studies of various OTT offerings
• Market research strategies to better understand existing consumers, evaluate future markets, device/platform usage, and monetisation opportunities
• Legal requirements and considerations
• Technical review of current OTT solutions and key features to consider
• Define business requirements and goals
• Build or Buy?
• Change Management strategies to prepare the executive and strategic team for the transition to an OTT offering

Part 2: Building, deploying, and managing an OTT offering

• Defining budgets and staffing plans
• Key OTT-related Vendors & Vendor Management Strategies
• How to build an RFP, evaluate bidders, and choose a solution
• Building a cross functional steering committee
• Redefining the customer experience & feedback loop
• Content Strategy across multiple segments
• Establishing key KPI and reporting solutions across the company
• Project Management tools to help prepare for launch
• Customer Support
• Culture change management

By the end of the course, participants will be able to:

• Understand OTT media
• Be able to evaluate and select OTT solutions
• Be able to create an OTT content strategy and oversee its implementation

Learning objectives

• Overview of the digital media landscape and consumer behaviour
• Follow a systematic approach to conduct market research
• Understand how to increase engagement with your brand
• 360 view of the customer and CRM solutions

Course duration: 2 days

Attendee number: 20

Attendees: Broadcasters/Broadcasting Organisations and Sporting Associations

Note : This course is aimed at professionals in the broadcasting industry or those familiar with the basics of broadcasting.

The session will explain the techniques of Fan Engagement and strategies to retain loyal customers and acquire new customers through digital media.

Course content

• Review of the current digital media landscape – digital rights, distribution methods
• Analysis of consumer behaviour across digital products and platforms
• Review Case Studies of various Fan Engagement strategies
• Market research strategies to better understand existing consumers, evaluate future markets, device/platform usage, and monetisation opportunities
• Technical review of current out of the box solutions
• Define business requirements and goals
• Content Strategy
• Loyalty Programs
• Gamification
• Marketing strategies to increase awareness and generate engagement
• Quantifying and monetising fan engagement
• Building a 360 view of the customer and value of personalisation
• Overview of CRM solutions and implementation recommendations

By the end of the course, participants will be able to:

• Understand digital rights and distribution
• Be able to create fan engagement strategies
• Be able to build customer-centric approach to deliver content